A low-cost brand was created by VW for China

Filed under:Volkswagen, GM, Honda,
Volkswagen has a lot of big plans for China including the manufacture of a low cost brand through the entry-level segment of the country. The idea appeared after the Shanghai Auto Show 2011 when the carmaker introduced the Seat brand to the Chinese market.
The company is still thinking if adding a domestic brand to enter the low-cost portion of the Chinese market is a must or not. Soh Weiming, executive vice president of sales and marketing for VW Group China is the one in charge with the evaluation.
General Motors came up with Baojun marquee and Honda with Li Nian, so Volkswagen is not the first company that thought of forming a low-cost brand for China's entry-level segment.
Sales on the Chinese market increased with 37.4% last year when VW sold around 2 million vehicles and is planning of investing EUR10.6 billion in the near future in China to increase sales.